Creative Director & Brand Strategist
Todd Droz
With 25+ years in advertising and marketing, Droz Creative brings deep expertise in brand identity, web design, print, digital marketing, and change management consulting. We combine the creative horsepower of an agency with the personal attention and cost-efficiency of a trusted partner.
A passion for creativity and a keen eye for detail allows me to craft tailored designs and solutions that resonate with clients and their audiences while addressing their broader needs.
Together, we deliver the quality and versatility of a full-service agency — customized just for you.
Expertise
Who We Work With: From Knoxville startups to national corporations, we've partnered with businesses of every size. Whether you need a brand built from scratch or an established identity refined, we tailor our approach to fit your goals.
Our partnerships offer our clients flexibility, cost-efficiency, and access to specialized expertise, enabling you to adapt to business needs without the associated overhead of in-house hires.
Support
Droz Creative is still more than just me. I’ve built a trusted network of skilled freelancers and specialized agencies to bring a full-service experience to life.
From expert coders, SEO specialists and social media strategists to talented photographers, print shops, and more, this collaborative approach allows me to tailor solutions that meet your unique needs.
Creative Director & Brand Strategist
Creative Director &
Brand Strategist
Todd Droz
With 25+ years in advertising and marketing, Droz Creative brings deep expertise in brand identity, web design, print, digital marketing, and change management consulting. We combine the creative horsepower of an agency with the personal attention and cost-efficiency of a trusted partner.
A passion for creativity and a keen eye for detail allows me to craft tailored designs and solutions that resonate with clients and their audiences while addressing their broader needs.
Expertise
Who We Work With: From Knoxville startups to national corporations, we've partnered with businesses of every size. Whether you need a brand built from scratch or an established identity refined, we tailor our approach to fit your goals.
Our partnerships offer our clients flexibility, cost-efficiency, and access to specialized expertise, enabling you to adapt to business needs without the associated overhead of in-house hires.
Support
Droz Creative is still more than just me. I’ve built a trusted network of skilled freelancers and specialized agencies to bring a full-service experience to life.
From expert coders, SEO specialists and social media strategists to talented photographers, print shops, and more, this collaborative approach allows me to tailor solutions that meet your unique needs.
Together, we deliver the quality and versatility of a full-service agency — customized just for you.
The Design Process
01
Discover
This initial phase involves gathering ideas, understanding the project requirements, and conducting thorough research. It includes brainstorming, seeking inspiration from various sources, and understanding the target audience, market trends, and competitors.
02
Concept
In this step, ideas start to take shape. Sketches, mood boards, and initial drafts are created to explore different directions and possibilities. This phase focuses on generating multiple visual concepts, site structures, campaign ideas and plans then refining them to find the best solution that aligns with the project’s goals.
03
Refine
Once a concept is selected, the actual design work begins. This involves creating detailed designs, selecting color schemes, typography, and other visual elements. When required, elements such online frameworks, display structures, etc. are chosen to deliver the final product. A variety of digital tools bring chosen concepts to life, ensuring they meet the project’s specifications and standards.
04
Deliver
The final step involves reviewing the designs, gathering feedback, and making necessary adjustments. This phase ensures the design is polished, functional, and ready for implementation. It may also include finalizing files for print, logistics planning, proofing, structure acquisition or digital delivery and collaborating with other stakeholders to ensure a seamless execution.
Relevant Experience
Internet Startup
During the early days of the Internet boom, Droz Creative played a key role in shaping the digital presence of an Internet startup. By navigating the rapidly evolving landscape of digital innovation, user interface design, and corporate branding, we worked closely with developers to transform creative concepts into engaging online experiences.
Corporate Partner
Serving as the dedicated creative resource for established companies, we've helped grow and maintain brands through years of consistent, strategic design work.
Freelance
Every project is a relationship. We bring the same care to a solo entrepreneur's first logo as we do to a national trade show campaign.
Advertising Agency
Years spent inside fast-paced ad agencies sharpened our instinct for what clients actually need: clear communication, creative that performs, and zero hand-holding required.
Agency Contracts
Knoxville's creative community knows us well. We've stepped in as a trusted design specialist for local agencies, seamlessly integrating into existing workflows to help deliver exceptional client results.
Internet Startup
During the early days of the Internet boom, Droz Creative played a key role in shaping the digital presence of an Internet startup. By navigating the rapidly evolving landscape of digital innovation, user interface design, and corporate branding, we worked closely with developers to transform creative concepts into engaging online experiences.
Advertising Agency
Years spent inside fast-paced ad agencies sharpened our instinct for what clients actually need: clear communication, creative that performs, and zero hand-holding required.
Corporate Partner
Serving as the dedicated creative resource for established companies, we've helped grow and maintain brands through years of consistent, strategic design work.
Agency Contracts
Knoxville's creative community knows us well. We've stepped in as a trusted design specialist for local agencies, seamlessly integrating into existing workflows to help deliver exceptional client results.
Freelance
Every project is a relationship. We bring the same care to a solo entrepreneur's first logo as we do to a national trade show campaign.
